Werther’s Original
Werther’s Original

The Werther’s Original Story

Caramel has been our passion for generations.

Over 100 Years of Caramel Tradition

The Invention

1909

The Invention

In the little town of Werther, Germany in 1909, the confectioner Gustav Nebel created the now iconic Butter Candy recipe. He took fresh cream, real butter, refined white sugar, brown rock sugar, a pinch of salt and plenty of time to create the now globally famous Butter Candy. Much has changed since then – and some things have stayed exactly the same as they’ve always been.

The Popular Brand That Unites Generations

1985

The Popular Brand That Unites Generations

The Werther's Echte brand, later marketed as Werther’s Original, becomes increasingly successful. It conquers the hearts of consumers like no other – thanks to a successful cross-generational advertising campaign starring a grandfather and his grandson.

A Sugar-Free Alternative

2005

A Sugar-Free Alternative

Sweet and creamy, and incredibly good: the classic creamy candy is released in sugar-free.

Werther's Original Caramel Popcorn Launches in the U.S.

2013

Werther's Original Caramel Popcorn Launches in the U.S.

Werther's Original Caramel Popcorn hits shelves as the only popcorn made with the rich and creamy one-of-a-kind Werther's caramel taste.

International Bestseller Among Storck Brands

2015

International Bestseller Among Storck Brands

Werther's Original are sold in more than 100 countries today, which makes them one of Storck's most widely distributed brands.

What Makes Werther’s Original Special?


Much has changed since Werther’s Original Hard Candies were first created. But some things have remained exactly the same. Our candies are made with only the finest ingredients, and blended together with the same passion and care our first candy maker, Gustav Nebel, brought to every caramel he crafted. That’s how we make sure every Werther’s Original has the familiar taste you love.

Much has changed since Werther’s Original Hard Candies were first created. But some things have remained exactly the same. Our candies are made with only the finest ingredients, and blended together with the same passion and care our first candy maker, Gustav Nebel, brought to every caramel he crafted. That’s how we make sure every Werther’s Original has the familiar taste you love.
Real butter, fresh cream, and a lot of love, attention and time—these are what make Werther’s Original so special.

Today’s Werther’s Original

The irresistible caramel hard candy created by Gustav Nebel over 100 years ago is still, to this day, one of the most popular and best selling caramel candies in the world. In fact, people in over 100 countries consider it a favorite, making Werther’s Original the most international of the Storck family of brands.
In 2010, the Karamell-Küche presented by Werther's Original in Epcot® at the Walt Disney World® Resort was established.
Luckily, some things never change – each caramel creation is made with loving care and proudly bears the Werther’s Original name.