The Werther’s Original Story

Caramel has been our passion for generations.

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Our Tradition and History

Over 100 Years of Caramel Tradition

A long time ago, in the small European village of Werther, candy-maker Gustav Nebel created his finest candy. He used the best ingredients – real butter, fresh cream, white and brown sugars, a pinch of salt and a lot of time - to create a treasure worthy of being wrapped in gold. Because they turned out especially well, they were named Werther’s Original in honor of the little village. Crafting this smooth, creamy caramel became a family tradition handed down through generations.

Today, people all around the world enjoy the unique taste of Werther's Original.
Werther's caramels come in a wide variety of flavors and textures
Werther's caramels come in a wide variety of flavors and textures
The first Werther’s Echte packaging from 1969
The first Werther’s Echte packaging from 1969
Made with real butter and fresh cream
Made with real butter and fresh cream

What Makes Werther’s Original Special?

Much has changed since Werther’s Original Hard Candies were first created. But some things have remained exactly the same. Our candies are made with only the finest ingredients, and blended together with the same passion and care our first candy maker, Gustav Nebel, brought to every caramel he crafted. That’s how we make sure every Werther’s Original has the familiar taste you love.
Fresh cream, premium butter, and a lot of love, attention and time—these are what make Werther’s Original so special.
Fresh cream, premium butter, and a lot of love, attention and time—these are what make Werther’s Original so special.

An Irresistible Variety of Caramel

With so many Werther’s Original varieties, it can be hard to choose a favorite. Will it be our classic Hard Candies, beloved by generations? Or, perhaps, our Soft Caramels with their traditional, sweet flavor and creamy texture? Or you may choose our caramel popcorn for a sweet and savory combination like no other.
Everyone enjoys candies from  Werther’s Original
Werther’s Original Chewy Caramel
Candies, soft caramel, toffees and specialties from Werther’s Original
Werther’s Original Hard Candies
Werther's Original Caramel

Today’s Werther’s Original

The irresistible hard caramel candy created by Gustav Nebel over 100 years ago is still, to this day, one of the most popular and best selling caramel candies in the world. In fact, people in over 100 countries consider it a favorite, making Werther’s Original the most international of the Storck family of brands.

In 2010, the Karamell-Küche presented by Werther's Original in Epcot® at the Walt Disney World® Resort was established.

Luckily, some things never change – each caramel creation is made with loving care and proudly bears the Werther’s Original name.
Werther’s “Caramel Kitchen” at Epcot, Walt Disney World Resort (Florida, USA)
Werther's “Caramel Kitchen” in the Germany Pavilion at Epcot®
The Werther’s Original product line
The Werther’s Original product line
Werther’s “Caramel Kitchen” at Epcot, Walt Disney World Resort (Florida, USA)
Werther's “Caramel Kitchen” in the Germany Pavilion at Epcot®
Werther’s Original are an irresistible delight
The girl in the caramel shop – excerpt from the TV commercial
Werther's Original Caramels
Excerpt from the TV commercial
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